What Is A Live Webinar And How Does It Work?

Embrace the era of live webinars.

Published Feb. 11, 2024
Author Yostream
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Understanding-Live-Webinar

A live webinar is the digital counterpart of seminars but given its online nature, it transcends geographical boundaries and the number of attendees. People from different corners of the world can listen to experts, who, while sharing wisdom and cracking jokes, can also interact with you as you fire away questions and toss your thoughts and ideas relevant to the topics being discussed.

An interactive live webinar can generate the thrill of binge-watching a web series if the hosts engage participants with engaging stories, slides, videos, and other multimedia elements while sharing their information.

Webinars are generally hosted on a dedicated platform and Yostream is one of the best options available in the market that offers a seamless and immersive experience while connecting with fellow knowledge seekers from across the digital universe.

What are some key uses of a live webinar?

From professionals and educators to activists and organizations, a live webinar is an important tool that helps deliver relevant knowledge and keeps participants up to date on the most recent updates in their fields. Let’s have a quick look at some of the important uses that a live webinar has to offer:

1. Generating leads through valuable content

Gathering contact information is a common step in the webinar registration process, which helps firms create a targeted lead list. Nearly 95% of marketers use webinars as a trusted tool to generate leads. Post-webinar follow-ups can also help nurture these leads and direct them along the sales funnel.

2. Promotion of upcoming events using a live webinar

A live webinar is an excellent way for event organizers to give participants an early look at what to expect, highlight important speakers, and exchange information about upcoming events. Once, participants get to know about the benefits of attending an upcoming event, they can spread the word in their network.

3. Opening doors for networking and collaboration

A live webinar is an interactive tool that helps build meaningful engagement between hosts and participants. As the conversation strengthens and the exchange of ideas takes place; the chance of future collaborations, business opportunities, and partnerships increases exponentially.

4. Live webinar promotes cost-effective communication

While most of the webinar platforms charge a hefty sum for accessing this service, Yostream’s pricing plan is relatively low when compared to others. People from different areas and financial capabilities can leverage this service to share their information while communicating with participants from multiple geographical locations.

5. Sharing knowledge on specific topics

Whether it’s a health expert, a sportsperson, a scientist, an honored politician, or anyone having profound knowledge and expertise; they’re always welcomed by the participants. The information they share and the knowledge they impart through lectures and Q&A sessions help participants gain a deeper understanding of the topic being discussed.

6. Audience engagement through multimedia features

Various multimedia features such as polls, screen sharing, slideshows, etc. create a dynamic experience and help make complex concepts easier to understand. These multimedia components work together to keep participants engaged and avoid boredom even during long event hours.

7. Interacting with audiences in real-time

With direct interaction, enabled by a live webinar, participants can ask questions and get immediate responses. This nature of interaction keeps participants actively engaged which is extremely helpful in enhancing the quality of the ongoing presentation.

8. A live webinar is a great place for professional growth and skill-building

When industry professionals and leaders share their valuable insights on industry trends, it automatically helps participants broaden their professional expertise. With the newly gained knowledge, they can quickly use their learnings to create something that can ultimately enhance their career prospects.

How does a live webinar work?

In technical terms, the functioning of a live webinar is akin to live streaming. If you’ve got a basic understanding of how live streaming software works, you can easily figure out how a live webinar works. However, while conducting a live webinar, you need to get familiar with certain steps such as registration, scheduling, sending links, etc. Here’s a general overview of how live webinar works:

1. Crafting an impactful preparation

For conducting a successful live webinar, you need to have a powerful presentation of the topic you’re supposed to discuss. Hence, as a first step, you must prepare your content in advance while ensuring the readiness of slides, audio-visual files, documents, and other relevant materials. A polished presentation demonstrates your professionalism.

2. Selecting the right live webinar platform

When it comes to showing presentations and engaging with audiences, a platform works like a virtual stage which must be full of robust features. Yostream, offers seamless streaming capabilities coupled with interactive tools to accommodate varying sizes of participants. It is a budget-friendly option that aligns with the goals of hosts and the experience of attendees.

3. Scheduling the event

If hosts provide a definitive date and time in advance, it increases the chance of participation as participants can schedule their plans accordingly. Furthermore, hosts get a good deal of time to strategize and promote their upcoming events through various channels such as social media, website announcements, email campaigns, etc.

4. Sending invitations to participants

Sending invitations to potential participants is a crucial step. Typically, the host asks for certain details of participants that need to be filled out during the registration process. Once they’ve registered successfully, they get a confirmation email with unique links or access codes to join the live webinar.

5. Test your equipment

Hosts can identify and resolve any possible technical issues such as poor audio or video quality, internet connectivity, or software or hardware compatibility by thoroughly testing their equipment. By taking this proactive measure, the likelihood of technical difficulties occurring during the live webinar is reduced, guaranteeing a seamless and uninterrupted experience for both hosts and participants.

6. Live presentation and engagement

At the scheduled time, the host or presenter starts the webinar. Participants join the virtual event by clicking on the provided link. The host can share their screen, show slides, use a webcam, and engage with the audience through various features provided by the webinar platform.

7. Recording the live webinar

By recording a live webinar session, hosts can make it a beneficial resource repurposed for content marketing, on-demand viewing, and reference material for participants who want to revisit specific topics explained during the live session. Over time, the recording process plays a significant role in increasing audience reach and engagement.

8. Follow-up communication after the live webinar finishes

By reaching out to participants after the live webinar, hosts can nurture a special relationship with them which increases the likeability of their future participation. Hosts can express gratitude and get valuable feedback that can be implemented to improve future webinars.

In today’s digital landscape, a live webinar plays a crucial role in knowledge sharing, audience engagement, marketing, etc., and selecting the right webinar service, like Yostream offers, can yield significant results while hosting an event. It has never been simpler to plan and run a webinar thanks to Yostream’s smooth streaming capabilities, and extensive audience engagement tools. Yostream gives you the tools to organize and market your event, provide exciting presentations, and engage meaningfully with your audience.

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