What Is Multistream?

On the wide landscape of the Internet, live streaming is a magical phenomenon where a streamer can enable the audience to enjoy a front-row seat experience to any event as it unfolds in real-time. It creates a sense in audiences as if they were present with the streamers watching their live actions, hearing their words, talking to them, and reacting to their presentations with full excitement.

However, whenever, a streamer creates a live streaming event, there’s always a pressing concern associated with it — how to make it successful by reaching a maximum number of audiences? Certainly, the live stream needs to be shared among wider audiences present on various social media platforms like Facebook, Twitch, X, YouTube, Instagram, LinkedIn, etc., to achieve the desired engagement goals. In order to share everywhere, it will consume a pretty good time and strategy. Moreover, if the content is being live streamed to a single platform (say A), it no longer remains a live stream when everything is finished on A and then it’s shared on B, C, D, and elsewhere. Streamers can’t enjoy the thrill of real-time engagement with audiences present on other platforms as they were not present on the spot where the original live stream started and ended.

The Power Of Multistream

The problem of simultaneously reaching audiences on different platforms can be easily solved by leveraging multistream. Most of the live streaming software has this incredible functionality where a streamer can connect multiple social media platforms and broadcast their live stream all at once. Yostream, a browser-based live streaming software, empowers streamers across the world to utilize this amazing technological marvel and allows them to experience how their live stream is delivered. There are many social media platforms that have already been integrated with Yostream. Streamers can select their desired platforms and start broadcasting to all of them easily and simply, without additional technical skill. If their preferred destination is not integrated with Yostream, they can simply connect using custom RTMP, which is extremely easy.

Streamers can get a clear picture in the following post if they want to multistream using Yostream:

How To Multistream On Different Platforms With Yostream?

Latest Live Streaming Statistics A Streamer Must Know To Start Multistream Without Delay

• 44% of audiences have admitted watching less TV and preferring live streaming content.
• 23% of global viewing time is spent watching live content.
• 52% of viewers of live videos consume their content through social media platforms.
• When compared to on-demand video, live content generates 27% more minutes of watch time per viewing.
• 41% of internet users worldwide have viewed a live stream.
• Between the ages of 16 and 64, 30.4% of viewers watch at least one live stream content per week.
• 64% of Twitch viewers buy products recommended by their favorite streamers.
• Between 2021 and 2022, the number of live streams for the online education sector increased by 120%.
• Of all the social media platforms, Instagram captures 13% of all live stream viewers.
• 80% of consumers prefer watching live videos from brands rather than reading their blogs.