Your stream, your headline.
If you’re a professional journalist associated with traditional media houses for a long time or a fresher who has just got a degree in journalism, setting foot in the digital realm to use live streaming will never be a problem for you. Instead of working under your bosses who control your creative freedom with a list of dos and don’ts, you can establish your own identity using live streaming as a powerful tool.
With the rapid advancement in technology, browser-based live streaming software has ensured you can smoothly commence the streaming journey. You don’t need to install any software that typically requires a powerful machine and a reasonable level of technical expertise to play with settings and configurations. As a journalist, your job is to focus on the news whereas other concerns are handled by your penultimate digital buddy, the streaming software. Consider it a pool of assistants who manage everything in between while you focus only on news coverage. From signing in to creating your first live stream content, everything is a piece of cake.
Once you’ve entered into the arena of live streaming with unrestricted liberty in editorial judgment, you can connect with your audiences in whichever way you deem suitable. However, we’ve compiled a friendly list of 8 amazing live stream content ideas that journalists can incorporate to mark their powerful presence in their field. Let’s get started:
People are interested in discussing what’s hot in the town. Covering the background of current events, providing in-depth commentary, and explaining its potential impact on society help you connect with audiences for you’re catering to their informational and educational needs. As a truth-seeking journalist, you can disclose underlying issues and explore new angles with critical thinking as the story continues to develop. With a credible analysis, audiences can clearly perceive the real picture without getting lost in the ocean of confusion. Aren’t you doing a commendable public service?
Not all voices can be heard if viewers rely only on the mainstream media. To bring up insider information on the surface, that is not available in the public domain, you can conduct interviews with subject matter experts and help viewers understand any relevant issue holistically. By interviewing an underrepresented expert, you can easily gain the trust and loyalty of the community he/she belongs to. It is possible that some of the key points from the interview can turn into headline-grabbing stories for other media houses and your competitors in the live streaming industry.
An intriguing coverage of the dynamic pop culture attracts the general masses and contemporary society's attention on social media and other online platforms. If you talk about movies, web series, sports, comics, technology, fashion, etc., you immediately foster a sense of connection with audiences because these topics are relatable to a broader user base. This strategy also helps you maintain a healthy balance with the news topics you usually cover, thus making your live streaming channel a lively and multifaceted platform for consuming news.
For every journalist, behind-the-scenes content offers an interactive sneak peek to the audiences where they get to know the real passion, dedication, struggles, and all other processes involved in the journey of ideation to publication. It also helps audiences realize you’re not just an information-spitting machine but a normal human being; rather a trusted friend who manages a bundle of chaos to create an awesome news story to live stream for everyone.
Journalists who are not avid readers, are not true journalists. And if they stay away from movies, they’re just plain and simple boring. Read a book, watch a movie, and go ahead with an engaging review to educate and entertain your live stream audiences. If you’re successful in creating influence by discussing the central theme, the ultimate message, and other critical aspects resonating with the cultural and societal issues, you can win a fanbase along with getting a money-making opportunity from the publishers and movie makers who need promoters like you for their marketing campaigns.
There is an inexpressible magic in nostalgic content that makes your audience connect with you as soon as you stir their feelings. Be it an event of the past, an almost-forgotten music or movie, or a decades-old photo and video from a place your audiences know, these topics tug at the heartstrings. If you treat them with the flavor of magnetic storytelling, you’ll automatically start seeing audiences revisiting your live streaming channel to feel the warmth of times when life was easier and full of innocence.
Audiences, in general, prefer accepting mental challenges where analytical ability, memory, knowledge, and a solution-oriented mindset are often required. Other than audience engagement data collection and real-time feedback, implementing polls and quizzes to your live stream provides you with monetization opportunities. If audiences participate enthusiastically on a regular basis, you can grab the attention of businesses that want to conduct market research through these content tactics. You better be ready for sponsorships and advertising calls!
After the deadly outbreak of COVID-19, people have started realizing that health is an investment, not an expense. They’ve become more aware and conscious about what they eat, and how physically fit they appear from the outside and feel from within. Audiences these days love to hear anything related to their physical and mental well-being. Discuss about benefits of healthy eating, the importance of exercising regularly, and the spiritual upliftment and holistic healing that comes from yoga and pranayama. inspire them in such a way that they start making healthy lifestyles a part of their identity.
